PRIVACY NOTICE 

The Bedford Birth & Wellbeing Co Effective date: April 2026 

The Bedford Birth & Wellbeing Co is operated by Hazel Moir, a sole trader based in Oakley, Bedfordshire, United Kingdom. 

We are committed to protecting your privacy and handling your personal information with care, transparency, and in accordance with applicable UK data protection law, including the UK GDPR and Data Protection Act 2018. 

Who we are 

The Bedford Birth & Wellbeing Co provides private postnatal support services, consultations, gifting services, and related client care. 

Contact: birthandwellbeing@icloud.com 

What information we may collect 

We may collect and process the following information: 

  • Your name 

  • Email address 

  • Telephone number 

  • Home area/address where relevant to service delivery 

  • Due date or baby’s age 

  • Family circumstances relevant to support planning 

  • Information you choose to share during enquiries or consultations 

  • Booking and payment information 

  • Gift purchase details 

  • Communications via email, WhatsApp, website forms or social media 

  • Website usage data through cookies and analytics 

How we use your information 

We use personal information to: 

  • Respond to enquiries 

  • Arrange consultations 

  • Deliver booked services 

  • Process payments 

  • Coordinate scheduling 

  • Communicate about bookings 

  • Tailor support appropriately 

  • Manage gifting purchases 

  • Improve our website and services 

  • Meet legal, regulatory, safeguarding or insurance obligations where applicable 

Lawful bases for processing 

Depending on the circumstances, we rely on: 

  • Consent 

  • Performance of a contract 

  • Legitimate interests (running and improving our business) 

  • Legal obligations 

Health or sensitive information 

Some information shared may relate to pregnancy, birth, feeding or recovery. Where provided voluntarily, we handle this sensitively and only where necessary to provide support or respond appropriately. 

Sharing your information 

We may share information where reasonably necessary with: 

  • Trusted self-employed associates delivering booked services 

  • Payment providers such as Stripe or Squarespace Payments 

  • Professional advisers (accountant, insurer, solicitor) 

  • IT/website providers 

  • Authorities where legally required or safeguarding concerns arise 

We do not sell your data. 

How long we keep information 

We retain information only as long as reasonably necessary for service delivery, business records, legal obligations, tax purposes, or dispute resolution. 

Your rights 

You may have rights to: 

  • Request access to your data 

  • Request correction 

  • Request deletion in some circumstances 

  • Object to certain processing 

  • Request restriction of processing 

  • Withdraw consent where applicable 

  • Lodge a complaint with the Information Commissioner’s Office (ICO) 

Security 

We take reasonable steps to protect personal data using secure devices, passwords, reputable software providers, and limited access. 

Cookies 

Our website may use cookies and similar technologies. Please see our Cookie Notice. 

Contact 

For privacy queries, contact: 

birthandwellbeing@icloud.com